Spam Resource: All Things Deliverability

When you look at an email message in your Gmail spam folder, Google helpfully displays a little bit of text along the top of the message, telling you why they've delivered th…

For my latest Valimail video, I tackle something I don't think gets enough attention: how to secure your parked (non-mail-enabled) domains from spoofing and phishing. A Reddi…

Microsoft's SNDS (aka their Smart Network Data Services email reputation data portal) has recently undergone some minor updates that might impact your use of the platform, d…

Every once in a while, somebody asks me what email relay services are available for developers to implement either SMTP relay or API-based email sending for the various email nee…

Life (and compliance) can get tricky sometimes for marketers, and here is a perfect example. Texas recently amended SMS marketing requirements in a potentially scary way; the upd…

It's time to define another email technology-related term for the DELIVTERMS series here on Spam Resource. Today, what we'll tackle is alignment , something very near and…

It's time to report on more M&A activity in the email marketing platform space. Zeta Global and Marigold have announced that Zeta is acquiring various email marketing pla…

I've blogged before about Cloudflare's Email Routing service, how it can route inbound email replies, and how their email authentication requirements help broaden the “…

I'm excited to announce an upcoming deliverability-focused Ask Me Anything for the Civic Shout Newsletter! Allow me to give you an overview here in video form, or below that …

If you're somebody who pays close attention to reputation data, and you utilize Google's Postmaster Tools (GPT) data to monitor for and help remediate Gmail deliverabilit…

It's time for another entry in the DELIVTERMS series here on Spam Resource, where we define deliverability and email technology terms to help make them easier for email send…

As mentioned in passing in this week's Masters in Marketing (which is a great email newsletter that you should subscribe to), I'm very wary of open field personalization…

On Thursday, September 11th, Google announced that Gmail will soon change how the Promotions tab works .  Instead of showing marketing messages in simple chronological order (a &…

Lifecycle subscription management is a key component of deliverability success. And it is a relatively simple process. The broad strokes are: Identify subscribers who are not eng…

It is Friday, which means you have earned that first sip of your favorite beverage. And that can be an adult beverage, if you like, and if you're old enough, and you're d…